24.9M Tablets Sold In Q2, With Apple?s Share Of That Now Over 68%, Says Strategy Analytics

One of the strong points in Apple's quarterly earnings report yesterday was sales of the iPad. Globally, they were up 52% by revenue and 84% by unit sales, respectively to $9 billion and 17 million.?In some new figures out today, Strategy Analytics notes that this translates to an increase in overall tablet market share for the company: Apple now controls 68.3% of the market, compared to 62% in Q2 a year ago, in an overall tablet market that saw shipments of 24.9 million units. So much for analyst predictions: here's one (of several) that had forecast a decline in Apple's market share. So why the reversal? It looks like the competition that many had been expecting to give Apple a run for its money has failed to materialize. But while Apple's market share is the best it's been in years, Strategy Analytics also cautions that overall the market has also witnessed its?slowest growth rate since the first iPad launched in Q2 2010, a result of a slowdown in the global economy, it says.

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